Marketing Analyst

We are seeking a Marketing Analyst to join our team and drive data-driven insights that optimize marketing performance. This role will focus on tracking KPIs, analyzing campaign effectiveness, managing HubSpot automations, scouting PandaDoc, and conducting quality assurance (QA) testing. The ideal candidate is detail-oriented, data-savvy, and skilled in marketing analytics tools.

Key Responsibilities: Data Analysis & Performance Tracking

Collect and analyze data from marketing campaigns across multiple channels (paid media, organic, social, email, etc.).

Track key marketing KPIs, including:

Own full-funnel performance tracking across Marketing, SDR, VAPI, and Direct channels

Manage budget, spend, management fees, ROAS, and CAC for cost-efficient growth

Track lead volume, qualification rates, CPL, and cost per qualified lead

Analyze demo performance and conversion rates (booked, completed, show-up, no-shows) across all channels

Monitor pipeline health, lead quality, and disqualification reasons throughout the funnel

Report on revenue impact, including projected vs. actual clients, services sold, MRR, and average deal size

Create custom dashboards using Looker Studio, HubSpot and Google Sheets for directors.

Marketing Operations & HubSpot Management

Manage HubSpot workflows, sequences, and automation to improve lead generation and nurturing.

Create and optimize HubSpot forms for data capture and conversion tracking.

Implement UTM parameters and HubSpot shortcodes to track campaign performance.

Ensure data integrity and monitor CRM performance for marketing and sales alignment.

PandaDoc Scouting & Integration

Research and scout PandaDoc features for marketing and sales information.

Identify opportunities for contract management.

Quality Assurance (QA)

Conduct QA testing for marketing automation and integrations.

Identify and troubleshoot bugs, workflow issues, and system errors.

Work with developers and product teams to ensure marketing tools function as intended.

Experience in marketing analytics & KPI tracking (CPL, CAC, ROAS, conversions, revenue).

Proficient in HubSpot CRM (workflows, automation, forms, UTMs).

Skilled in Looker Studio & Google Sheets for reporting and dashboards.

Strong knowledge of multi-channel campaign analysis (paid, organic, social, email).

Experience in QA testing, troubleshooting, and familiarity with PandaDoc is a plus.

Exceptional organizational and time-management skills

Willingness to work in US time zones (PST, EST, CST).

High school diploma or equivalent.

System and Work Setup Requirements:

A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues.

Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage

Headset/earphone with noise cancellation and webcam at 720p or higher resolution

A designated, quiet, and well-organized workspace free from distractions to facilitate focused work

Permanent remote work setup

Competitive starting rate paid in USD

Internet Allowance

HMO insurance (PH)

Retirement Fund

Paid US holidays

Paid Vacation and Sick Leaves