Creator Partnerships Manager

About the Role

We’re looking for a Creator Partnerships Manager to own and scale our creator pipeline end-to-end. This role blends creative instinct with strong operational execution — ideal for someone who lives and breathes short-form content while also thriving on structure, systems, and measurable results.

You will be responsible for discovering and building relationships with creators (primarily on TikTok and other short-form platforms), managing them through affiliate and retainer programs, and collaborating with the marketing team to turn high-performing creators into long-term paid partnerships and advertising collaborators.

What You’ll Do

Creator Sourcing & Onboarding

Identify, vet, and recruit creators aligned with brand and campaign goals

Build a consistent pipeline of emerging and high-potential talent

Manage outreach, negotiations, and onboarding processes

Creator Lifecycle Management

Oversee the full creator journey from initial contact through content delivery

Maintain strong, ongoing relationships with creators to ensure consistency and quality

Handle agreements, contracts, and communication across programs

Program Operations

Build and manage scalable affiliate and retainer programs

Oversee product seeding, sample coordination, and operational logistics

Create repeatable systems for creator communication and workflow tracking

Performance & Growth

Track creator performance metrics including engagement, conversions, and ROI

Report on campaign outcomes and identify opportunities to scale winning partnerships

Work with internal marketing teams to elevate top creators into paid partnerships and ad campaigns

Process Optimization

Continuously refine systems for creator management, content quality control, and reporting

Improve operational efficiency as the creator program scales

Who You Are

Experienced in influencer or creator partnerships , especially in short-form video ecosystems

Deep understanding of creator culture, trends, and platform dynamics

Highly organized and process-oriented — you enjoy building systems that scale

Strong relationship builder with negotiation and communication skills

Analytical and comfortable tracking performance data

Self-starter with strong initiative and the ability to spot rising talent early

Nice to Have

Experience managing affiliate or ambassador programs

Familiarity with influencer marketing tools such as Grin, Aspire, Upfluence, or similar

Understanding of paid social and performance marketing