Inbound Marketer

Job Title: Inbound Marketer

Job Type: Full-Time | Remote

Working Schedule: US Hours

About Pavago

Pavago is a digital growth partner for fast-moving companies. We help our clients build scalable, inbound-driven marketing systems through high-quality content, SEO, conversion optimization, and distribution. We care about results, ownership, and execution—not vanity metrics.

We’re looking for an Inbound Marketer who understands that inbound is more than SEO—it’s about creating valuable, thought-provoking content and distributing it across the right channels to drive awareness, demand, and conversions.

What You’ll Be Responsible For

Content Creation & Optimization

Create high-quality, value-driven, and thought-provoking content that educates, challenges, and builds authority

Write SEO-optimized blogs, website pages, and inbound assets aligned with search intent and funnel stage

Create content optimized for both search engines and AI platforms (LLMs, AI search, featured answers, summaries)

Develop landing pages and conversion-focused copy that turns traffic into qualified leads

Inbound Marketing Execution (Beyond SEO)

Execute inbound campaigns across multiple channels, including:

SEO & content marketing

Lead magnets (guides, checklists, playbooks, resources)

Social media content that supports inbound distribution

Website and landing page experiences

Understand how content, distribution, and conversion work together in a full inbound funnel

Lead Magnets & Conversion Assets

Plan and build lead magnets that solve real user problems and capture demand

Write copy for gated assets, CTAs, thank-you pages, and follow-up flows

Collaborate with marketing and design teams to improve conversion rates

Research & Strategy

Conduct deep research on industries, competitors, and audience pain points

Identify content gaps and opportunities across the inbound funnel

Translate insights into strong content angles and inbound campaigns

Stay up to date with SEO, inbound, AI-search, and content distribution trends

Analytics & Performance

Monitor and evaluate content and inbound performance using:

Google Search Console (GSC)

Google Analytics 4 (GA4)

SEMrush, Ahrefs, AIO

Optimize content based on performance, engagement, and conversion data

Make decisions rooted in outcomes, not just traffic

What We’re Looking For

Must-Haves

Proven experience as an Inbound Marketer, Content Marketer, or Content Writer

Strong understanding of SEO, search intent, and inbound funnels

Ability to create content that drives value, not fluff

Experience with GSC, GA4, SEMrush, Ahrefs, or similar tools

Excellent written English with strong storytelling and persuasion skills

Portfolio showing results-driven inbound or content work

Understanding of how AI is changing content discovery and search

Familiarity with social media as a content distribution channel

Nice-to-Haves

Agency experience

Experience building or promoting lead magnets

Familiarity with social media as a content distribution channel

Understanding of how AI is changing content discovery and search

Day-to-Day Responsibilities

Write, edit, and optimize inbound content across multiple formats

Build and improve lead magnets and conversion assets

Collaborate with SEO, marketing, and strategy teams on inbound initiatives

Review performance data and continuously improve content and campaigns

Research new topics, angles, and opportunities for inbound growth

Manage multiple projects while meeting deadlines

Participate in team check-ins, reviews, and feedback sessions

Interview Process

Initial Screening Call – Alignment on inbound thinking, communication, and expectations

Practical Assessment – Short inbound/content-focused task

Final Interview – Deep dive into strategy, execution, and ownership mindset

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