Partner Team Lead - LATAM (Mexico-based)

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 16,000 customers across 190+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform

The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships

Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

About the Role We are looking for a Partner Team Lead to drive and scale our partner ecosystem across Latin America, with a strong focus on Mexico and Colombia.

This is a hybrid leadership + hands-on role, responsible for both building and executing our regional partner strategy. You will lead the current partner team while actively contributing to partner acquisition, enablement, and revenue growth.

You will work closely with the global partnerships team to localize and operationalize our partner model, ensuring it is adapted to the realities of the LATAM market and capable of scaling efficiently.

What You’ll Do

Partner Strategy & Program Development

Develop and localize Wati’s partner strategy for LATAM, ensuring strong alignment with global frameworks

Build scalable processes for partner acquisition, onboarding, enablement, and performance management

Define and implement KPIs, reporting structure, and partner segmentation (IPP)

Establish a structured partner lifecycle model, from recruitment to activation and growth

Team Leadership

Lead and develop the current partner team (hunter + farmer roles)

Build team rituals, performance tracking, and accountability frameworks

Coach and support the team to improve execution, productivity, and results

Collaborate cross-functionally with Sales, Marketing, CS, and Product teams

Partner Acquisition (Inbound & Outbound)

Own partner acquisition operation for Mexico and Latam (spanish speaking countries)

Personally drive high-value partnerships, especially in key markets

Build and manage a strong pipeline of agencies, resellers, and solution partners

Identify and engage partners aligned with our Ideal Partner Profile (IPP)

Partner Management & Growth

Drive partner activation, engagement, and revenue contribution

Establish scalable models for partner enablement and co-selling

Monitor partner performance and implement actions to increase productivity

Build long-term relationships with strategic partners

Cross-Regional & Global Alignment

Act as the main point of contact between LATAM and the global partnerships team

Adapt global initiatives, tools, and programs to local market needs

Provide structured feedback and insights from LATAM to influence global strategy

5+ years of experience in Partnerships, Business Development, or Channel Sales within SaaS

Proven experience in building and scaling partner programs

Strong commercial mindset, with ability to drive revenue through partnerships

Experience managing or mentoring teams

Hands-on profile, comfortable balancing strategy and execution

Experience working with:Marketing agencies,CRM implementers,SaaS resellers or solution partners,Automation / MarTech ecosystems

Strong understanding of LATAM markets, especially Mexico

Excellent communication and stakeholder management skills

Fluent in Spanish and English (Portuguese is a strong plus)

What Success Looks Like

Scalable and structured partner program implemented in LATAM

Strong growth in partner-sourced and partner-influenced revenue

High-performing and well-managed partner team

Consistent pipeline of high-quality partners (IPP-aligned)

Increased partner activation, engagement, and retention