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The Ten Group,llc

Celaya / Global

CRM Manager

Job Description

Description

At Ten, our ambition is clear: to become the most trusted service business in the world. As the global leader in lifestyle management and concierge services, we support high-net-worth members through a proprietary technology platform and a global network of expert teams.

We are looking for a CRM Manager who will take ownership of our CRM strategy and execution across key global regions, driving both day-to-day excellence and long-term innovation.

This is a high-impact role combining strategic leadership, hands-on execution, and team management , ideal for someone who thrives in a fast-paced, data-driven, and customer-centric environment.

What you’ll do Own and drive CRM strategy Lead the end-to-end delivery of CRM programs across Americas, EMEA, LAC, and APAC

Translate business goals and customer insights into clear CRM roadmaps and actionable plans

Champion a customer-first, value-driven CRM approach across the organization

Act as the regional point of contact and escalation for all CRM-related initiatives

Execute and optimize campaigns Oversee the planning, execution, and optimization of multi-channel CRM campaigns

Drive lifecycle marketing initiatives including acquisition, engagement, retention, and reactivation

Implement and scale test & learn frameworks (A/B and multivariate testing)

Continuously optimize journeys, segmentation, and messaging based on performance data

Leverage technology and data Work with leading CRM and marketing automation platforms ( e.g., Salesforce Marketing Cloud, Braze, Klaviyo or similar )

Use data (behavioral, transactional, preference-based) to drive advanced personalization

Partner with technical teams to improve data flows, integrations, and tracking

Monitor performance across key KPIs (engagement, conversion, retention, revenue) and translate insights into action

Note: Experience with Braze is a plus, but not essential — what matters is the ability to quickly learn and adapt to new CRM platforms during the onboarding period.

Lead and collaborate Manage and develop CRM team members, fostering growth and high performance

Collaborate with global stakeholders across marketing, product, and tech

Act as a CRM subject-matter expert, promoting best practices and innovation

Manage relationships with external vendors and CRM/ESP partners

Requirements

Proven experience as a CRM Manager or similar role, owning end-to-end CRM programs

Strong hands-on experience with enterprise-level CRM or ESP platforms (such as Salesforce Marketing Cloud, Braze, Klaviyo, etc.)

Experience with Mailchimp is acceptable when combined with more advanced platforms

Solid understanding of customer lifecycle marketing, segmentation, and personalization strategies

Strong analytical mindset with the ability to turn data into actionable insights

Experience leading teams and working with global stakeholders

Strong project management and communication skills

Results-driven, proactive, and comfortable managing multiple priorities

What success looks like

Scalable, high-performing CRM programs that drive measurable commercial impact

Continuous improvement through testing, innovation, and data-driven decisions

Strong alignment between CRM initiatives and broader business objectives

A high-performing, engaged CRM team

Benefits

Grocery and food vouchers scheme.

SGMM (Private Major Medical Insurance) and SV (Life Insurance).

Our culture

At Ten, we are Member Focused, Trustworthy, and Pioneering . We value collaboration, innovation, and a proactive mindset. We are committed to building a diverse and inclusive workplace where everyone can thrive.

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