Performance Creative Strategist

Full-Time | Direct Response | High-Impact Growth Role

About the Role

We are building a category-defining lifestyle brand in the pet space and are looking for a Performance Creative Strategist who understands that creative is the growth engine.

Your work will directly influence millions in paid media spend and materially impact revenue. You will collaborate closely with a Senior Creative Strategist and video editors to transform deep consumer insight into high-converting paid social creative.

This role is not about aesthetics. It’s about measurable performance.

Role Overview

Your responsibility is to understand what makes the customer act — and translate that into creative that scales.

You will:

Identify motivations, objections, and psychological triggers

Develop structured creative concepts rooted in consumer psychology

Own the full lifecycle of performance ideation — from research to execution

Continuously iterate based on performance data

Core Responsibilities

Creative Strategy & Execution

Develop original performance-driven creative concepts

Write high-converting hooks, scripts, angles, and detailed briefs for editors

Generate new concepts consistently and iterate on winning angles

Build creative around structured hypothesis testing

Consumer Research & Psychology

Conduct deep research into customer personas and emotional drivers

Analyze reviews, comments, competitors, and market trends

Identify objections and buying triggers

Align creative to awareness stages and psychological frameworks

Platform & Performance Expertise

Deep understanding of Meta advertising ecosystem

Familiarity with Meta’s Andromeda system and creative-driven scaling

Build creatives optimized for algorithmic distribution and broad targeting

Analyze performance data and refine strategy based on insights

Collaboration

Work directly with video editors to execute concepts to a high standard

Collaborate closely with senior strategy leadership

Move fast, iterate often, and respond to performance feedback

Requirements

Proven experience developing performance creatives for Meta

Strong understanding of consumer psychology and direct response marketing

Ability to write high-converting hooks and scripts

Experience with awareness stages, persona development, and structured creative testing

Strong independent thinking and idea generation

Ability to operate quickly in a performance-driven environment